Health and Fitness Brand Profiles Part 1: Meal Planning, Athletic Apparel, UV Ray Protection, Boutique Studios, 3D/4D Technology & Corporate Wellness

Woman running

(X-Post from the Training Site)

To make a massive understatement, modern innovation in the global consumer health and fitness technology landscape is skyrocketing in several ways. Even just a brief glimpse at only a handful of the things to find in current market can carry you on a dynamic trip from polar end to end of user experience spectrum, from the smart and subtle to the shamelessly fashionable with substance.

In a Statisa survey referenced by Crunchbase, findings illustrated that over half of the world’s health and fitness club memberships were held in the United States in the year 2016. The indisputable popularity of American health and fitness campaign investment illustrated by the health and fitness club membership statistics is punctuated by a still-rising trend in fitness industry growth that’s been observed for the better part of the decade.

As pointed out in Crunchbase’s data report, 2017 was the most generous funding year for the fitness industry to date. In total, the entire 2017 round added up to $325 million. Three years prior to that, 2014 saw what currently still stands as the peak annual volume for fitness industry venture deals through a majority of Seed stage funding moves.

In the sleepless race to create faster, higher-firepower fitness facilitating tech to hit that covetous sweet spot between usability and originality,there always a few arrivals to the industry’s ocean of emerging brands that manage to make more than a ripple. Tackling corners ranging all the way from smart athletic apparel to UV protection, the following form of a list of just seven current contenders aspiring to impact today’s increasingly virtual health and fitness dimension.


Methodology is a lifestyle brand that’s locked onto the healthy food-focused fight against autoimmune diseases. Founded in 2014, this Concord-based startup frames healthy food itself as a form of medicine with custom meals on demand.

Beyond simply promoting meal plans as a dieting strategy, Methodology advocates conscious eating as pillar of holistic self-care that should ideally be just as enjoyable as it is beneficial. Methodology subscribers can pick a weekly subscription plan for anywhere from about $12 to $19 per prepackaged meal. Subscribers can also personalize the menu type for automatic menu generation and pinpoint calorie management.

In a 2017 subscriber survey, 64% of Methodology subscribers reported having more time to do other things thanks the meal planning automation. 36% reported feeling less bloated and 34% reported having fewer cravings. 21% of Methodology subscribers reported weight loss, 20% reported higher energy, and another 20% reported mood improvement. 7% of subscribers reported an improved quality of sleep, 6% reported a better quality of focus, and a final 6% reported clearer skin.

Fast Facts on Meal Planning

In a 2017 meal planning impact study involving a large sample of French adults, it was found that participants who at least occasionally planned meals were more likely to adhere to the French nutritional guidelines and choose higher qualities of food on average. The meal-planning study’s participants were also shown to have lower chance of obesity across the board by the end as well.

In 2014, the Defense Credit Union Council determined that Americans regularly throw away about a quarter of their groceries, regularly totaling just about anywhere from $1400 to $2300 within a year. By planning a weekly meal menu carefully, Academy of Nutrition and Dietetics spokesperson Toby Smithson stated, people become significantly more likely to make well-calculated food choices and less likely to throw food away in general.

The United States Department of Agriculture (USDA) reports that Americans regularly spend about 37 minutes per day just preparing, serving and cleaning up their food on average. Specifically speaking, the Bureau of Labor Statistics’ American Time Use Survey (ATUS) found that adults between the ages of 18 and 24 regularly spend about 21 minutes preparing/serving/cleaning up food while those between the ages of 25 to 64 spend around 38 minutes on average.

Ten Thousand

Ten Thousand is a men’s activewear brand that positions itself as a more lightweight and efficient choice in fitness apparel. The brand, stationed in New York City, was founded in the year 2016. By strategically simplifying its apparel design, Ten Thousand’s aim is to streamline the physical fit, performance power and overall efficiency of the final product by the time it joins the wearer’s workout wardrobe.

Ten Thousand’s design approach is meant to unburden the owner’s fitness apparel of extra weight and superfluous flash while maintaining full quality. Three of the premier items on the line are the Foundation Short, Interval Short and Distance Short for ergonomic toughness, versatile performance, and lightweight mobility respectively. The three different short designs are made to hit the brand’s trio of distinct training targets: strength training, cross training and endurance training.

Fast Facts on the Athletic Apparel Industry

Statistics show that in the year 2016 alone, athletic apparel and footwear sales rose up by nearly 4%, reaching just over $1.6 trillion in total revenue overall. Based on the market’s direction and growth tempo, some analysts predict that the market could grow by over $4 billion (to over $184 billion total) within the next six years. At the market’s current momentum, Ten Thousand will be among the brands competing to successfully establish a challenging balancing act between technological firepower, accessibility, and functionality while staying fashionable.


Founded in 2015, Comfable is a sustainable healthcare technology brand headquartered in Toronto, Ontario. The company’s premier solution is the QSun, a Vitamin D-sparing wearable designed to protect the user from the UV overexposure by keeping them informed of just how much sun exposure they’ve had over the course of the day. The sun tracker is AI-powered and allows the wearer to sync it up with a companion app for additional features.

Fast Facts on UV Ray Protection

The Skin Cancer Foundation found that 90% of all skin cancers are related to sun radiation. The American Association of Dermatology (AAD) reported findings from a 2013 Centers for Disease Control (CDC) survey in which only about 14.3% of men and 29.9% of women reported using sunscreen on a regular basis. 57.4% of women and 71.9% of men were found to not use sunscreen on their faces at all. The figures for those who reported not using sunscreen on areas besides the face were 65.6% for women and 80.1% for men.


Venga is a management platform that offers management solutions for boutique fitness studios and restaurants. Venga’s restaurant-centric solution is called Venga Dine and its fitness-centric solution is referred to as Venga Move.

While Venga Move helps boutique fitness studio owners engage their clients more precisely and accurately while they’re in the facility, Venga Dine helps restaurant owners streamline the total guest journey overall.

Important guest and client behavior data, such as spending habits, are taken into Venga’s database and converted to more predictive, productive power for precise guest/client experience optimization. To date, Venga has developed over 30 different integrations, created over 100 million customer profiles, and tracked over $6 billion purchases in total.

Fitness Studio and Restaurant Stats

Fitness studios are the most swiftly growing section of the fitness industry. When counting facilities that include activities such as personal training and indoor cycling, there are about 100,000 businesses in the United States that are classified as fitness studios. 59% are personal training studios, 31% are yoga/Pilates studios, and 8.5% are martial arts studios.

In late 2017, the National Restaurant Association (NRA) reported that the restaurant industry rose by 4.3% compared to the previous year, well over $795 billion in total. The NRA also reported that the restaurant industry’s employment rate percentage of the entire United States workforce was about 10%. Overall, the NRA projects about a 3-4% growth rate for the restaurant industry overall. Over 80% of restaurants are using technological solutions to handle food ordering and reservations while over 6% of all orders made in restaurants today are handled by smartphones.

Naked Labs

Naked Labs was founded in 2015 and is headquartered in Redwood City, California. In any fitness campaign, no matter it what it may be for, every major physical change is made up of small, almost invisibly subtle shifts in the body that lead up to the final result.

There are plenty of products made for tracking the slightly harder-to-see aspects of fitness optimization, and among them, Naked Labs is the first among them to work with infared light for the task. With the scanner, a custom 3D body model is developed after the owner steps onto the scale to activate its light sensors.

The Naked Lab scanning process is a simple 15-second, 360° rotation. The scanner’s feedback includes nutritional information, fitness metrics, and even information covering ergonomics and the owner’s clothing.

Fast Facts on the 3D & 4D Technology

The 3D & 4D technology market was valued at about 149.81 billion USD in 2017. Markets and Markets reports that the 3D &4D technology market could be worth over 314 billion USD by the year 2022. Market Watch reports that the global 3D & 4D technology market could have a compound annual growth rate (CAGR) of 9.1% leading up to 2025.

Optimize Fitness

Optimize Fitness is a Colorado-based brand founded in 2016. The aim of the Optimize Fitness app is to provide users with custom workout plans based on their unique genetics and personal goals. The solution is designed to be fully accessible across the board for a broadly inclusive range of ages and conditioning levels. The app offers both personalized workouts for athletes and time-saving features for trainers alike. Ideally, the app can help both create and implement customized training programs in a more streamlined fashion from start to finish.

Fast Facts on Fitness Training Trends

In its 2018 training stat report, Fitness Mentors reported that 78.6 million adults (nearly 1 in 3) are obese and projected that the demand for training could likely create a nationwide growth to about 330,000 personal training jobs by the year 2026.

The United States Department of Health & Human Services (HHS) reports that about 72% of Americans aged six or older meet the base criteria for being considered physically active; however, there’s still room for improvement. The HHS also reports that only about 1 in 3 adults receives the recommended amount of physical activity on a weekly basis.

Federal data released by the CDC revealed that while obesity rates rose from 19.4% to 31.4% within the space of time between 1997 and 2017, a higher number of adults are making the effort to exercise overall.


PeerFit, a Tampa-based company founded in 2011, offers a corporate wellness solution intended to strengthen the connections between local fitness improvement opportunities and those in the corporate sphere who can benefit from them. Made for employees, employers, insurance carriers and brokers alike, Peerfit is intended to increase the quality of corporate wellness programs by providing a more effective avenue of access to heath improvement across the board.

Peerfit provides fitness program access solutions for employers and studios specifically. There are more than 2000 studios served by Peerfit to date, including fitness areas ranging from boxing to yoga. Owners who choose Peerfit are only obligated to pay a price that reflects the number of patrons who actually partake in the classes that their studios offer, all under the management of a dashboard to handle reservations both on-site and remotely.

Fast Facts on Corporate Workplace Wellness 

An evaluation1 study examined both the self-reported health behavior and emotional health outcomes of 1,800 employees with access to wellness programs on their worksite over a period of two years. From the initial baseline of about 3.34 days, participating employees’ self-reports on their regular days spent exercising during the week showed an overall increase to 3.50 (+/-1.35) within two years of access to a worksite wellness program. The study also showed a similar increase within the same time to from an initial amount of about 165 minutes per week spent exercising to 186 minutes.

In terms of mental health-related outcomes, the study showed that employees reported a drop from the initial, average stress and depression ratings reports of 1.99 and 0.76 respectively at the baseline to average ratings of 1.8 and 0.66 after two years of workplace wellness program access. In addition to the decrease in negative mentality rating intensity, the employee survey respondents’ average life satisfaction rating report of 8.38 rose to 9.49.

The American Heart Association ran a study on worksite wellness programs for cardiovascular disease (CVD) prevention. The study report shared that about 25% to 30% of medical costs that companies take on are for preventing risk factors for CVD such as hypertension and smoking. In return for that investment, the lower risk of CVD in employees gives companies the benefit of an ROI of as much as $3$15 for every dollar within about 1218 months; this equates to a 28% reduction in sick leave absenteeism and a 30% reduction in disability management claims cost/workers’ compensation.

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